Let’s talk Social Media. In particular, which type of social media is best — paid, or organic. Organic basically means free, but organic is a better word for it as it reflects natural growth that is experienced when not doing paid ads. But more on that later! And paid of course, refers to paid ads and promoted posts.
Social media has really come into it’s own in the last decade and is showing no signs of stopping. Sure, some platforms have eventually died out, and eventually they probably all will as new social medias, or other methods of communicating, come about in the not so distant future. Facebook, which is easiest the no1 social media with well over 2 billion daily active users as reported in March 2019, has lots of life in it yet — as I covered in a previous post.
Whilst Facebook is arguably the biggest and most popular social media right now, it is one of six big players, who are:
There are lots of others which are much smaller such as Pinterest, who struggles to really keep up with the big six. Other major players in the last decade and a half include Bebo & Myspace — remember them? Both long gone now, but lead to the conception of many others we use and love today.
Social media is very unique in that whilst they do compete with each other, the average person uses several of them. This is because they all do things differently. I personally use five of the six as they each meet certain requirements I have. Youtube for example is focused more around videos, and hosts by far the most videos with by far the longest running time. Facebook is more for friends & family, whilst Linkedin is purely professional although it’s slowly encroaching on Facebooks party.
This makes it more difficult to compare and analyse in terms of which is the best. Compared to say, comparing internet browsers — people tend to have the one main one they use such as Chrome, Bing, Firefox or Safari. Not forgetting Explorer, or what is now known as Edge which, let’s be honest, is mainly used to download one of the others!
Stay tuned for a future post where I cover the big six social medias and compare what they each do, who they appeal to etc.
Without further ado, let’s dig in to paid vs organic social media, and see which comes out on top.
To conclude, both paid and organic social media meets different needs. Paid allows us to leverage money to increase exposure, get our brand out there, run ads to landing pages, capture data and make sales either instantly or in the near future — all in a fast and controlled way.
Organic does that, but in a much slower, natural way. A combination of both is essential for businesses to grow. If you don’t have much money available for paid ads, just keep pushing high value free content organically until you can.
If you have the capacity to start ads, then you need to strongly consider starting as soon as possible!
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