A proven formula to profitable VSL’s
Video Sales Letters or VSL’s for short, have become a critical tool to selling online. Their purpose is to sell to viewers on the spot. They’re akin to standard Sales Letters — either printed or on a landing page. However people connect better with somebody talking to them or on screen, which is why VSL’s can do so well.
As with any content, sales or otherwise, it’s important to lay your VSL’s out in a strict, logical and easy to follow sequence. Here are the 10 steps you need to take (in order) to succeed with your VSL’s:
Step 1: Intro
The very first step is of course an introduction. This needs to include:
The purpose of the Intro is to get peoples attention. People are more likely to drop off in the first 30–60 seconds of a VSL, so you need to get them engaged. If they stick on past the intro, they’re more likely to make it to the end of the VSL (which should be your goal!).
Step 2: Problem Identification
With the Intro out of the way, onto problems. Your viewers will have distinct problems (which you will later offer to help). But for now, you need to make your audience realise the problems they have and acknowledge that they’re not good for them:
Step 3: Scarcity
Next, you need to scare them about their problems. Many people know they have problems, and they under play the impacts they have on them — and let them continue without taking action.
Step 4: Provide Solution
Now enters your product or service: the solution to your viewers problems.
Step 5: Features & Benefits
Here you may be tempted to dive heavily into features. Features are fine, but their job is to create a result or benefit. It’s those results/benefits that the viewer really cares about.
Step 6: Proof
Next, you need to prove your product has helped people and will help your reviews.
Step 7: Objections
At this point viewers will be thinking of reasons not to buy — you should be prepared. Whilst this isn’t a live webinar where people can ask specific questions, you can anticipate what viewers are thinking by:
Step 8: Call To Action
It’s now action time — and make sure your viewers know it. Call them out, get them to make a decision. But first, make the decision all that easier for them by:
Step 9: Warnings
Nearing the end of the VSL now, and here is where you want to be blunt with your viewers — and warn them. Warn them what will happen if they don’t buy.
Step 10. End
It’s time to close now.
A Gift For You
As a thank you for reading today I want to offer you free copies of our guides.
Helping our clients fill their events and webinars, or supporting them to do so themselves, via Facebook Ads is something we do 365 days a year.
How do we do this?
Through our done for you and done with you services that you can learn more about here.
Whilst you’re here, I’d like to invite you to learn how The Marketeer continually filled the UK’s market-leading portfolio builder and property educator webinars and events over the last 24 months.
Sell more. Inspire more. Change more lives.
Copyright © The Marketeer 2019 - 2022