Suzanne Dibble, The ‘Small Business Law Expert’, author of GDPR For Dummies and former lawyer to Sir Richard Branson, has an immense passion to help small businesses. To do this, Suzanne relies heavily on challenges, webinars and events that allow her to not only help small businesses, but to also create leads and get customers/clients who invest in her legal support services including templates, group mentorship and more.
In order to continue to run successful and profitable webinars and challenges, three things were required:
In order to deliver these requirements, a number of challenges were overcome:
"I’m hugely passionate about helping and supporting small businesses & startups. I’ve seen far too many fail in their first few years due to gaps in their knowledge on legal matters and in particular protecting their business legally from external threats.
Whilst this is a unique service, small businesses are heavily sought after by many other advertisers – ranging from sales and marketing services, to accountants, recruitment, and so on.
This has always made it challenging to target small businesses with our webinars and challenges, and get them on board cost-effectively.
That is, until I started working with The Marketeer, with whom I’ve developed a partnership and friendship with. Since then The Marketeer have been helping me to fill my webinars and challenges, cost-effectively, with 100s and 1000s of small businesses.
In fact, In January 2022 I ran my biggest ever challenge (which I called a Sprint) thanks in no small part to The Marketeer who got just over 2,000 small business owners signed up in just a few weeks – which was DOUBLE the target number of signups at HALF the cost.
I look forward to working with The Marketeer for a long time to come, as I continue to tirelessly work to serve and support small businesses in the UK." - Suzanne Dibble
Here’s a glimpse of the results achieved...
2,733 registrations across multiple challenges
Cost per registration: £6.24
596 registrations across multiple live webinars
Cost per registration: £8.84
Other: Leads via Lead Magnet
Cost per lead: £6.91
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