Which option is best for promoting your business?
Events have been a popular choice for businesses looking to advertise themselves for many years. But they come in many shapes & sizes.
Today let’s focus on two of the most popular options:
Exhibitions: Usually held in a huge venue in a major city, Exhibitions bring together market leaders in a certain industry so that they can promote themselves by having a stand, hosting a talk, etc. Tens of thousands of people go to these Exhibitions to seek out the best of the best in their field.
Own Events: A smaller event hosted and organised by a single business. They manage the lot, and get people to turn up.
Both options have both positives & negatives for businesses. Let’s dive in and take a look:
So of the two, who wins? Well, that’s up to you and your business. I will however say this.
In my professional opinion as a marketer, Exhibitions are a waste of money. Whilst the Exhibition model hasn’t really changed, the increase in alternatives (own events, etc) has made it apparent just how bad Exhibitions can be.
I’ve worked with businesses who attend Exhibitions that have completely failed. Tens of thousands invested, for only a tiny footfall at the stand at a handful of unqualified leads.
I therefore believe running your own events is the key. Sure, there is a lot more risk, but when managed and optimised properly it can reap results you just can’t get at Exhibitions.
A Gift For You
As a thank you for reading today I want to offer you a free copy of our guide: 25 Of The Best Ways To Promote Your Event or Webinar.
Helping our clients fill their events and webinars, or supporting them to do so themselves, via Facebook Ads is something we do 365 days a year.
How do we do this?
Through our done for you and done with you services that you can learn more about here.
Whilst you’re here, I’d like to invite you to learn how The Marketeer continually filled the UK’s market-leading portfolio builder and property educator webinars and events over the last 24 months.
Finally, I have an ever increasing catalogue of free resources to help you fill your events and webinars.
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