Measurement is critical to all areas of business, from costs, to performance, employee satisfaction, sales and of course — Marketing!
Every business has a list of prospects/leads, and a list of customers. So we have two email lists full of people who have something holding them back from buying for the first time or subsequent time. Now let’s look at how we can remove these barriers via email campaigns.
When a business first starts out, it’s important to leverage as much organic (free) marketing as possible- and social media is a great way of doing this. Facebook, Instagram, Twitter, Youtube — these are often the most thought about by Startups at launch.
ut there’s one major social media that can be leveraged organically — and it’s full of people ready to buy; Linkedin. Linkedin is known as the professional Facebook, because whilst it’s a social media it’s designed to be used by professionals.
It’s no longer the case that “if you built it, they will come”. It’s no longer enough to simply have a product or service in order for a business to thrive. If there is no demand for that product and service, no matter what great a deal it may be, people won’t buy it!
Emails have grown to become a huge asset for any business. By having as many as possible (obtained ethically and legitimately) a business is able to generate long term results from them — in particular, sales.