Blog

Entrepreneurs: You Don't Need To Be Great At Marketing!
Whether you’re a natural at Marketing or not, as an Entrepreneur you need to strongly reconsider your role. What other roles and actions could you focus more on if you weren't doing Marketing several hours a day? In some ways you’re holding yourself and your new ventures progress back by trying to do everything at once — especially by trying to do the Marketing yourself.
Free Free Sell: The Email Campaign ANY Business Can Use To Sell To Their Coldest Leads
The goal and purpose of Free Free Sell is to warm your coldest leads and prospects up. I often get strange looks from clients when I refer to this campaign as an oven. You’re putting your coldest people into an oven, where you’ll warm them up enough to a point when they love the business and want to spend big with it.
Email Marketing Best Practice
Email stands as one of the best marketing methods available in the 21st-century. Every person and his dog has one or more email addresses and can access them from a click of a button on their smartphone. But whilst this makes emails a great marketing tool, it also makes it extremely competitive. No matter what industry you’re in, the chances are you have one or more competitors who understand the importance of email marketing and …
5 Reasons You're Not Getting The Results You Want From Your PPC Adverts
By understanding the 5 reasons, and most importantly taking action on them, will allow 99% of businesses to profit from PPC ads. Let’s dive in and take a look at these 5 reasons:
It's Critical To Measure All Marketing – Regardless Of How Little Or How Much You Do!
Measurement is critical to all areas of business, from costs, to performance, employee satisfaction, sales and of course — Marketing!
The Two Email Campaigns Any Business Should Be Running
Every business has a list of prospects/leads, and a list of customers. So we have two email lists full of people who have something holding them back from buying for the first time or subsequent time. Now let’s look at how we can remove these barriers via email campaigns.
A Startups Guide To Linkedin
When a business first starts out, it’s important to leverage as much organic (free) marketing as possible- and social media is a great way of doing this. Facebook, Instagram, Twitter, Youtube — these are often the most thought about by Startups at launch. ut there’s one major social media that can be leveraged organically — and it’s full of people ready to buy; Linkedin. Linkedin is known as the professional Facebook, because whilst it’s a …
Make Your Product Fit Your Audience – Not The Other Way Around
It’s no longer the case that “if you built it, they will come”. It’s no longer enough to simply have a product or service in order for a business to thrive. If there is no demand for that product and service, no matter what great a deal it may be, people won’t buy it!
The Best Way By Far To Grow Your Email List
Emails have grown to become a huge asset for any business. By having as many as possible (obtained ethically and legitimately) a business is able to generate long term results from them — in particular, sales.
What Makes A Winning Call To Action (CTA)?
With CTAs being so vital, it’s incredibly important to get them right — so you get the maximum results (maximum actions) taken from them. In other words, a higher conversation rate.
The 5 Steps To Creating An Amazing Lead Magnet
If you want to really create a great and effective lead magnet, there are 5 steps you need to take.
The Only Way To Get Great Results From Facebook Ads
Facebook Ads — easily one of the best ways of generating cost effective, high quality leads and sales. Being able to precisely target your perfect audiences using FB Ads is absolutely amazing. If you’ve never used them before, please, PLEASE start today. You won’t regret it! That being said, there are countless “Gurus” out there who will promise you the secret of getting amazing results from FB Ads. They’ll claim to have unlocked the perfect …
STOP Looking For Clients & Customers
By seeking out new clients and customers, you’ll get exactly that — people who come and go, buy once, maybe a few times. If you’re lucky, a small % will love your brand and stick by you for life and become raving fans — they’ll shout about you to all of their friends (for all of the good reasons).
5 Phrases To Stop Using In Your Email Marketing
In a world where a person is advertised to on average 300 times a day, there’s no wonder people are sick of seeing the same marketing messages.
The 3 Steps To Amazing Client Testimonials
Today, I want to take a deep dive into what makes a testimonial amazing. Whilst testimonials in general are great, I’ve found that testimonials that follow a set 3-step structure do the best, and you’ll see why.
Stop Chasing New Business, Start Keeping Old Business
When it comes to the marketing and advertising of any business, there is one mistake that I see all too often — focusing on getting new customers. The truth is, businesses that focus too much on getting new customers, miss out on a huge opportunity that could truly allow them to scale in size in a short amount of time.
Client Experience Matters
If businesses started to focus more on the experience, the lives of it’s owners, it’s team and other stakeholders, and of course the lives of their clients, will all be amazingly better!
5 Giveaways To Use In Your Marketing
Giveaways are a great way of building leads – here's the best 5 giveaways you can use…
What Type of Webinar Works Best?
Webinars are a great way of creating leads & sales – but which type is best for you?
The Five Most Common Facebook Ad Questions I Get Asked
I get asked a lot of questions about Facebook Ads – here's the most common 5…