January 4, 2022
Predictions For 2022 - All Things Marketing, Events & Webinars

To start the year off with a bang I wanted to share my predictions for the next 12 months with regards to marketing, events & webinars.

Now, I don’t have a crystal ball, but I really do think we can accurately predict some of the things that are going to happen this year judging by how 2021 went.

Big changes rarely happen overnight – they’re a cumulation of lots of small changes over time.

In total I have 4 predictions for 2022.

Doesn’t sound like a lot, but each has the potential to change the face of marketing events & webinars forever.

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December 6, 2021
5 Facebook Ad Best Practices To Ensure Maximum Results And Minimum Costs

Facebook Ads. Love them or hate them, there is no disputing that they are still an integral way of filling events and webinars with high-quality, high-quantity, low-cost attendees. Sure, the platform has taken some battering over the years. Costs have risen directly as a result of IOS14 this year. BUT, if you know how to […]

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December 6, 2021
The ABC Facebook Ads Setup Checklist

If you’re new to Facebook Ads or haven’t been running them for long, you may be unfamiliar with many of the configurations and options you have when it comes to setting your ads up. Some options make little to no difference, and others are absolutely critical to getting good results from them. So to help […]

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August 3, 2021
5 Reasons You Need To Use Facebook Ads To Promote Your Events & Webinars

When it comes to promoting your events & webinars, the good news is you’re not short of options. There are literally hundreds of promotional platforms and tools you can use to get people to sign up.

But the bad news is, not all of these platforms and options are worth doing.

Over the last 5 years I’ve tested hundreds of different promotion methods to discover which ones do best, and which do worst. That way I could focus my time, energy and clients money, on the best methods – maximising signups and minimising cost. Win-Win!

After doing all this work I’d say there was about 25 or so methods that do best. The other 100s? Don’t even bother with them. Save your time and your money.

Of these 25 top methods, there is one that stands out by far for me; Facebook Ads.

I’ve been able to use Facebook Ads to fill clients events and webinars again, and again (and again!).

And you can too. So to help you realise the potential Facebook Ads offers you, here’s 5 reasons you need to use Facebook Ads to promote your events & webinars.

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December 14, 2020
5 Ways To Improve Your Facebook Ads

First up, you want to Ad maximum value to your Ads. By that I mean giving away free information that will be extremely useful and thus valuable to your audience....

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