Measurement is critical to all areas of business, from costs, to performance, employee satisfaction, sales and of course — Marketing!
Category: Marketing General
The Two Email Campaigns Any Business Should Be Running
Every business has a list of prospects/leads, and a list of customers. So we have two email lists full of people who have something holding them back from buying for the first time or subsequent time. Now let’s look at how we can remove these barriers via email campaigns.
A Startups Guide To Linkedin
When a business first starts out, it’s important to leverage as much organic (free) marketing as possible- and social media is a great way of doing this. Facebook, Instagram, Twitter, Youtube — these are often the most thought about by Startups at launch.
ut there’s one major social media that can be leveraged organically — and it’s full of people ready to buy; Linkedin. Linkedin is known as the professional Facebook, because whilst it’s a social media it’s designed to be used by professionals.
Make Your Product Fit Your Audience – Not The Other Way Around
It’s no longer the case that “if you built it, they will come”. It’s no longer enough to simply have a product or service in order for a business to thrive. If there is no demand for that product and service, no matter what great a deal it may be, people won’t buy it!
What Makes A Winning Call To Action (CTA)?
With CTAs being so vital, it’s incredibly important to get them right — so you get the maximum results (maximum actions) taken from them. In other words, a higher conversation rate.
