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December 6, 2021
Ecommerce - The Key Metrics You Need To Measure When Running PPC Ads

PPC ads are a proven way of targeting the right audiences with adverts, that is why so many businesses use them. But whichever platform is being used (Google, Facebook, etc.) they all have a lot of data.
That data is designed to make the marketers with optimisation and ROI easier, as they can make informed decisions on what ads to run and who to.
But not all of the data and metrics available is useful at any one time. It depends entirely on the kind of PPC ads being run and the objectives of them.
Today I’m going to be focusing on eCommerce ads: Ads that promote a product available for purchase online. Which metrics actually matter?

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May 8, 2020
3 Ways To Ensure You Only Target The Right People With Your Facebook Ads

Targeting is one of the biggest factors that influence the success of any marketing & advertising. Failing to advertise to the wrong people leads to an absolute waste of the marketing spend, as wrong people will just have no interest in what you’re offering.

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May 4, 2020
The Pay Per Click metrics you need to watch

Today I want to talk about stats and KPI’s. If you’re running ANY marketing, you need to have a good grasp of your stats and measure them often.

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August 12, 2019
5 Reasons You're Not Getting The Results You Want From Your PPC Adverts

By understanding the 5 reasons, and most importantly taking action on them, will allow 99% of businesses to profit from PPC ads. Let’s dive in and take a look at these 5 reasons:

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