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November 8, 2021
Non-Digital Marketing: How To Measure Your Results

Measuring the results of your marketing is essential to optimisation and maximising ROI. By being able to determine how many views your website got, how many customers you gained, etc. from a piece of marketing is incredibly valuable.

Digital Marketing comes with many advantages from non-digital, more traditional marketing. One of these is the ability to easily measure results.

But with non-digital marketing, it’s not as easy. That said, it’s far from impossible. Every business should make effort to accurately measure their non-digital marketing results, in comparison to their digital marketing.

But how?

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September 23, 2019
The Difficulty With Non-Digital Marketing

Marketing & Advertising are basically split in two halves. You have Digital Marketing, and Non-Digital. The difference between the two are clear. But there is one difference that is very significant which makes Non-Digital Marketing much more difficult to be successful in generating interest, leads, sales etc.

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