Measuring the results of your marketing is essential to optimisation and maximising ROI. By being able to determine how many views your website got, how many customers you gained, etc. from a piece of marketing is incredibly valuable.
Digital Marketing comes with many advantages from non-digital, more traditional marketing. One of these is the ability to easily measure results.
But with non-digital marketing, it’s not as easy. That said, it’s far from impossible. Every business should make effort to accurately measure their non-digital marketing results, in comparison to their digital marketing.