Aran Curry
The Insight Group
How The Marketeer continually filled their webinars and events over the last 24 months
As one of the UK’s largest portfolio building and property investing education companies, The Insight Group – headed up by Property Investor Educator & Trainer Aran Curry, heavily relies on webinars and events to generate leads, create clients and change lives.
Requirements
In order to continue to run successful and profitable webinars and events, three things were required:
Large numbers of brand new registrants & attendees - 100s and 1000s
Of high quality – those most engaged, most likely to turn up, take action and buy
Cost-effectively – creating an evergreen flow of profitable and high ROI webinars and events
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“We’ve tested and perfected live/pre-recorded webinars and physical/virtual events. We know that every time we run one of these, we would provide a tonne of value, change peoples lives and sell our products and services.
The thing that was stopping us was being unable to continue to fill these webinars and events with large numbers of new people, of high-quality, cost effectively.
The Marketeer, whom we’ve developed a strong partnership, bond and friendship with, have been filling these webinars and events for the last two years, with large numbers of high-quality registrants cost effectively. Generating a strong ROI and helping us to grow, and most importantly – change people’s lives.”
The thing that was stopping us was being unable to continue to fill these webinars and events with large numbers of new people, of high-quality, cost effectively.
The Marketeer, whom we’ve developed a strong partnership, bond and friendship with, have been filling these webinars and events for the last two years, with large numbers of high-quality registrants cost effectively. Generating a strong ROI and helping us to grow, and most importantly – change people’s lives.”
Aran Curry
The Insight Group
Webinars
March 2020 - Ongoing
45,434 registrations across multiple live, pre-recorded, and evergreen webinars
Cost per registration: £10.77
Virtual Events
January 2021 - Ongoing
12,563 registrations across 10 virtual events
Cost per registration: £22.18
Live Events
Febuary 2020 - March 2020
646 registrations across 4 live venues
Cost per registration: £20.01
Other: Leads via Lead Magnet
July 2020
1,400 Leads
Cost per lead: £3.57
Challenges
In order to deliver these requirements, a number of challenges were overcome:
Ensuring the costs were kept low even when quantity of registrants increased, and the audience pool of potential registrants decreased
Countering the impact of the 2021s iOS changes leading to smaller audience pools, inaccurate and unreliable tracking and higher costs
Providing large registration/attendees numbers, cost-effectively, in a very competitive and saturated market that property investing is
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Implementation
Daily Facebook Ads was and continues to be the best solution to providing webinar and event registrations in of high quality, in large numbers, and of low cost
Statistics were communicated daily with 24/7 access for support, as well as fortnightly zoom calls to plan future webinars and events, share ideas and value
Landing pages were constructed and improved wherever required to counter the challenges as they presented themselves
Copy and images were crafted as required
A strong partnership and friendship was formed, with a strong passion and commitment to deliver the best results and change lives
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Find out how we can help you fill events, webinars, and challenges with valuable attendees
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