How I’ve Helped Others
Whilst many businesses buckled and retreated into their shells when the first lockdown was announced, The Insight Group with Aran Curry simply adapted by offering more webinars and virtual events, making up for being unable to run in-person events.
After running some of the most successful webinars in the companies long history of running webinars, they knew they were onto something;
But they could only promote their webinars to so many, the 30,000 or so people in their database. And many of them had already registered and attended.
They needed a way to continually feed more and more people into their webinars and database, continually creating leads for the experienced sales team whilst making a profit due to the optimised selling carried out on the webinar.
With our many years of Facebook Ads experience, we were able to create and operate large-scale ad campaigns designed to attract new high-quality people to webinars as often as 5 times a week.
With the combination of the high-performance webinars, sales team, and stream of new registrants and attendees – The Insight Group was able to do what few other businesses could at the time: Grow, prosper and above all – help as many people as possible during the difficult times.
Since February 2020 The Marketeer has continued to help The Insight Group with Aran Curry fill their webinars, virtual events, and even in-person events (pre-lockdown).
Here’s a glimpse at the results we’ve been able to achieve:
”We needed a way to bring new blood to our webinars and events – but not just once, or twice, but time after time: month after month. Dan was able to do this for usAran Curry, The Insight Group
36,036 registrations across multiple live, pre-recorded, and evergreen webinars
Cost per registration: £9.39
4,769 registrations across 4 virtual events
Cost per registration: £18.47
646 registrations across 4 live venues
Cost per registration: £20.01
Cost per lead: £3.57
”We are thrilled and so pleased to have been able to support The Insight Group in their goal of changing lives, by consistently delivering thousands upon thousands of brand-new high-quality registrants to their webinars & events. And we can’t wait to continue to do so for even longer!”Dan Todd, The Marketeer