Every business has a list of prospects/leads, and a list of customers. So we have two email lists full of people who have something holding them back from buying for the first time or subsequent time. Now let’s look at how we can remove these barriers via email campaigns.
By seeking out new clients and customers, you’ll get exactly that — people who come and go, buy once, maybe a few times. If you’re lucky, a small % will love your brand and stick by you for life and become raving fans — they’ll shout about you to all of their friends (for all of the good reasons).
Client Testimonials are so powerful in marketing – here’s the best 5 ways to capture them