December 6, 2021
Ecommerce - The Key Metrics You Need To Measure When Running PPC Ads

PPC ads are a proven way of targeting the right audiences with adverts, that is why so many businesses use them. But whichever platform is being used (Google, Facebook, etc.) they all have a lot of data.
That data is designed to make the marketers with optimisation and ROI easier, as they can make informed decisions on what ads to run and who to.
But not all of the data and metrics available is useful at any one time. It depends entirely on the kind of PPC ads being run and the objectives of them.
Today I’m going to be focusing on eCommerce ads: Ads that promote a product available for purchase online. Which metrics actually matter?

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November 22, 2021
Gone Fishing - The Successful Businesses Approach To Marketing

Marketing has grown to huge proportions, with so many different ways businesses can advertise themselves and their products/services. This is of course a great thing, having such a wide range of different marketing methods.
But it also comes with a problem. Not every method of marketing will work for every business. There are so many variants, in audience, products/services etc.
So, which methods should a business actually use?

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November 8, 2021
Non-Digital Marketing: How To Measure Your Results

Measuring the results of your marketing is essential to optimisation and maximising ROI. By being able to determine how many views your website got, how many customers you gained, etc. from a piece of marketing is incredibly valuable.

Digital Marketing comes with many advantages from non-digital, more traditional marketing. One of these is the ability to easily measure results.

But with non-digital marketing, it’s not as easy. That said, it’s far from impossible. Every business should make effort to accurately measure their non-digital marketing results, in comparison to their digital marketing.

But how?

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October 25, 2021
Don't Let A Lack Of Time Or Knowledge Stem Your Businesses Growth

When you start a business, you have a few things. You have an idea of what to sell, you have the knowledge to create or deliver what you’re going to sell, and you have goals behind why you started the business in the first place.
Goals can come in all shapes and sizes, but you can bet they rely on the new business growing over time. At the very beginning, a new enterprise is unlikely to enable any financial goals, and it will keep the owner working long hours.
So if you create a business to achieve goals, but the business can only achieve those goals by growing, it stands to reason that growth should be a constant focus. Otherwise there is the risk of stagnation, stemming the growth potential or worse case — simply leading to a withering decline.
But that’s obvious, we all know that. So what is stopping so many businesses from growing?

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October 11, 2021
Take These Elements Into Account Before Doing ANY Marketing

There is no magic bullet or formula to perfect and successful marketing. It’s not just a case of for example: having a website, having social media, going to an exhibition, doing this, doing that.
Businesses must approach marketing differently to any other, depending on certain factors. It’s these factors that are completely unique to that business and no other.

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September 27, 2021
Marketing - Knowing When To Stop

The question is, when should a business stop a certain piece of marketing if it is losing money? There needs to be enough time to test it to see whether it will work, but not given so much time that it burns far too much money.

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September 13, 2021
How To Sell Your Online Course For The First Ever Time

You’ve already come so far. You’ve taken your knowledge and experience on certain subjects, assembled a course layout, recorded it all and hosted it on a great membership site.
Surely the hard work is over? Sadly, probably not. Even if you’re a well known educator who have done courses or other educational products (books, events, etc), it’s still difficult to sell something new. Sure an existing brand will help, but anything new is difficult to sell at first.
So what is the best way of selling the new course you’ve put so much into? There’s a few different ways that many best selling course creators have used in the past. The key is to generate momentum. But how?

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August 30, 2021
3 Beliefs That Are Hurting Your Sales

Selling is an incredibly complicated process, involving human physiology, marketing, branding and more. There’s no wonder therefore that selling is also extremely difficult. It’s no longer the case that, “if you built it, they will come”.
What we do or do not believe plays a critical role in our ability to sell, and it’s important to address our beliefs often. Below are 3 beliefs that are very common to have (I’ve sure had them before), which will be directly hurting your ability to sell.

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August 16, 2021
4 Improvements You Need To Make To Your E-Newsletter

E-Newsletters are commonplace in most businesses marketing. Whether they’re sent weekly, monthly, quarterly or annually — it’s important to maximise them.
I all too often come across businesses that use E-Newsletters, and other marketing, over and over and over again. The problem is, they don’t look to improve and change them. The reasons for their existence have long been forgotten, and they’ve become just another task on some poor marketers checklist.

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August 3, 2021
5 Reasons You Need To Use Facebook Ads To Promote Your Events & Webinars

When it comes to promoting your events & webinars, the good news is you’re not short of options. There are literally hundreds of promotional platforms and tools you can use to get people to sign up.

But the bad news is, not all of these platforms and options are worth doing.

Over the last 5 years I’ve tested hundreds of different promotion methods to discover which ones do best, and which do worst. That way I could focus my time, energy and clients money, on the best methods – maximising signups and minimising cost. Win-Win!

After doing all this work I’d say there was about 25 or so methods that do best. The other 100s? Don’t even bother with them. Save your time and your money.

Of these 25 top methods, there is one that stands out by far for me; Facebook Ads.

I’ve been able to use Facebook Ads to fill clients events and webinars again, and again (and again!).

And you can too. So to help you realise the potential Facebook Ads offers you, here’s 5 reasons you need to use Facebook Ads to promote your events & webinars.

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