PPC ads are a proven way of targeting the right audiences with adverts, that is why so many businesses use them. But whichever platform is being used (Google, Facebook, etc.) they all have a lot of data.
That data is designed to make the marketers with optimisation and ROI easier, as they can make informed decisions on what ads to run and who to.
But not all of the data and metrics available is useful at any one time. It depends entirely on the kind of PPC ads being run and the objectives of them.
Today I’m going to be focusing on eCommerce ads: Ads that promote a product available for purchase online. Which metrics actually matter?