The goal and purpose of Free Free Sell is to warm your coldest leads and prospects up. I often get strange looks from clients when I refer to this campaign as an oven. You’re putting your coldest people into an oven, where you’ll warm them up enough to a point when they love the business and want to spend big with it.
Email stands as one of the best marketing methods available in the 21st-century. Every person and his dog has one or more email addresses and can access them from a click of a button on their smartphone.
But whilst this makes emails a great marketing tool, it also makes it extremely competitive. No matter what industry you’re in, the chances are you have one or more competitors who understand the importance of email marketing and are using it too.
Every business has a list of prospects/leads, and a list of customers. So we have two email lists full of people who have something holding them back from buying for the first time or subsequent time. Now let’s look at how we can remove these barriers via email campaigns.
Emails have grown to become a huge asset for any business. By having as many as possible (obtained ethically and legitimately) a business is able to generate long term results from them — in particular, sales.
In a world where a person is advertised to on average 300 times a day, there’s no wonder people are sick of seeing the same marketing messages.