The goal and purpose of Free Free Sell is to warm your coldest leads and prospects up. I often get strange looks from clients when I refer to this campaign as an oven. You’re putting your coldest people into an oven, where you’ll warm them up enough to a point when they love the business and want to spend big with it.
Every business has a list of prospects/leads, and a list of customers. So we have two email lists full of people who have something holding them back from buying for the first time or subsequent time. Now let’s look at how we can remove these barriers via email campaigns.
If you want to really create a great and effective lead magnet, there are 5 steps you need to take.