Tag: Pay Per Click

PPC ads are a proven way of targeting the right audiences with adverts, that is why so many businesses use them. But whichever platform is being used (Google, Facebook, etc.) they all have a lot of data. That data is designed to make the marketers with optimisation and ROI easier, as they can make informed decisions on what ads to run and who to.
Dan The Marketeer
December 6, 2021
Targeting is one of the biggest factors that influence the success of any marketing & advertising. Failing to advertise to the wrong people leads to an absolute waste of the marketing spend, as wrong people will just have no interest in what you’re offering.
Dan The Marketeer
May 8, 2020
Pay Per Click (PPC) Ads come in many shapes and forms — There’s Facebook, Google, Twitter, Linkedin, Youtube and so on. They more or less all work the same, with certain platforms coming with additional features.
Dan The Marketeer
May 4, 2020
By understanding the 5 reasons, and most importantly taking action on them, will allow 99% of businesses to profit from PPC ads. Let’s dive in and take a look at these 5 reasons:
Dan The Marketeer
August 12, 2019
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